Hsieh, Y. C., H. C. Chiu, Y. C. Tang, and M. Lee (2018), “Do Colors Change Realities in Online Shopping,” Journal of Interactive Marketing, 41, 14-27 (SSCI).
Hsieh, Y. C., H. C. Chiu, Y. C. Tang, and C. H. Liu (2017), “Understanding the Influences of Story Elements in Service Business,” Service Business (SSCI) (Accept)
Tang, Y. C., Y. C. Hsieh, and H. C. Chiu (2017), “Purchase Decision: Does Too Much Choice Leave Us Unhappy,” European Journal of Marketing, 51(7-8), 1248-1265 (SSCI).
Hsieh, Y. C., H. C. Chiu, Y. C. Tang, and W. Y. Lin (2016), “Does Raising Value Co-creation Increase All Customers’ Happiness,” Journal of Business Ethics (SSCI) (Accept)
Tang, Yun-Chia and Wu, Li-Wei (2018), ” Exploring Storytelling Elements in Marketing,” 2018 Global Marketing Conference at Tokyo, Tokyo, Japan.
Wu, Li-Wei, Tang, Yun-Chia, and Wu, Yang-Ting (2018), ” The Determinants of Co-production for Value Co-creation: Quadratic effects,” 2018 5th International Conference on Economics, Society and Management, Beijing, China.
Chiu, H. C. and Y. C. Tang（2017）Creating Buzz in Social Network Media. Global Business Research Symposium. Los Angeles, USA.
Chiu, H. C. and Y. C. Tang（2017）App Aesthetics and User Brand Experience. The European Conference on Social Sciences. Brighton, UK.
Chiu, H. C. and Y. C. Tang（2016）Business Stories in Services. Global Business Research Symposium. Los Angeles, USA.
Tang, Y.C., H. C. Chiu, and Y. T. Lai (2015) Exploring the Authentic Elements in Story. International Conference of Pacific Rim Management. Los Angeles, USA.
Tang, Y.C. and H. C. Chiu (2015) How to Affect Brand Attitude with Authenticity in Advertising. International Conference on Marketing Management. Tokyo, Japan.