Prof. Wendy Wan received her PhD in Social and Personality Psychology from The University of Hong Kong. Her expertise is in application of psychological principles to solving problems related to international business and consumer marketing. As an active researcher, she has been publishing her works in top tier international journals, such as JPSP and JIBS; and has received awards from renowned publishers. She has taught at Bond University, Australia; the Chinese University of Hong Kong; Wu (Vienna University of Economics and Business); Sun Yat-sen University (Mainland China); and was a visiting scholar at Yale University and Tokyo University. She is currently a full-time faculty member of Tunghai University (Taiwan); Visiting Scholar of MIB School of Management (Italy), the Executive Director of The Center of Behavior Economics of Guangdong Academy of Social Sciences and the Supervisor of the PhD. Program of International School of Management, France.
As a business consultant, Prof. Wan has been offering consultancy services to government and business entities since 1996. Her clients include Hong Kong Hospital Authority, Sun Hung Kei Properties; China Construction Bank,
PPF Group, HSBC, New York Life Insurance Company, American Express Card,
Philip Morris International, British American Tobacco, GlaxoSmithKline, Blackmores,
Hong Kong Jockey Club, Midea Group, CP Lotus, AmInBev, Jacuzzi, Calligaris, BP and ANZ.
Ph.D. in Personality and Social Psychology,
M. Phil. in Personality and Social Psychology,
Post-graduate Certificate in Psychology,
Best Track Paper Award (Advertising & Promotion Track), Summer
The Very Best Article Award in 2005, Emerald Group Publishing,
Young Psychologist Award, International Union of Psychological Science
Sir Edward Youde Memorial Fellowship, Hong Kong
The Hong Kong Wong Clan Association Scholarship
Postgraduate studentship in Psychology, The University of Hong Kong
Li Po Chun Scholarship, Hong Kong