Prof. Wendy Wan received her PhD in Social and Personality Psychology from The University of Hong Kong. Her expertise is in application of psychological principles to solving problems related to international business and consumer marketing. As an active researcher, she has been publishing her works in top tier international journals, such as JPSP and JIBS; and has received awards from renowned publishers. She has taught at Bond University, Australia; the Chinese University of Hong Kong; Wu (Vienna University of Economics and Business); Sun Yat-sen University (Mainland China); and was a visiting scholar at Yale University and Tokyo University. She is currently a full-time faculty member of Tunghai University (Taiwan); Visiting Scholar of MIB School of Management (Italy), the Executive Director of The Center of Behavior Economics of Guangdong Academy of Social Sciences and the Supervisor of the PhD. Program of International School of Management, France.
As a business consultant, Prof. Wan has been offering consultancy services to government and business entities since 1996. Her clients include Hong Kong Hospital Authority, Sun Hung Kei Properties; China Construction Bank, PPF Group, HSBC, New York Life Insurance Company, American Express Card, Philip Morris International, British American Tobacco, GlaxoSmithKline, Blackmores, Hong Kong Jockey Club, Midea Group, CP Lotus, AmInBev, Jacuzzi, Calligaris, BP and ANZ.
2002 Ph.D. in Personality and Social Psychology, The University of Hong Kong
Dissertation: Responsibility attribution and blame assignment from a cross-cultural perspective.
2000 M. Phil. in Personality and Social Psychology, The University of Hong Kong
Dissertation: The effects of novel conceptual combination on creativity
1996 Post-graduate Certificate in Psychology,The University of Hong Kong
1991 B.A. (Hons), The University of Hong Kong
Major in English Studies and Comparative Literature; Minor in Economics and Psychology
2010 Best Track Paper Award (Advertising & Promotion Track), Summer Marketing Educators’ Conference, American Marketing Association
Paper title: Effects of institutional change towards modernization on consumer responses to sex-appeal advertising
2006 The Very Best Article Award in 2005, Emerald Group Publishing,
Paper title:Customers’ adoption of banking channels in Hong Kong
2004 Young Psychologist Award, International Union of Psychological Science
2001-2002 Sir Edward Youde Memorial Fellowship, Hong Kong
2000-2001 The Hong Kong Wong Clan Association Scholarship
2000-2002 Postgraduate studentship in Psychology, The University of Hong Kong
1999-2001 Li Po Chun Scholarship, Hong Kong