Required Curriculum

Required Curriculum

 

Economics 經濟學

The purpose of this course is intended to introduce the basic principles in Economics. The contents in the first semester include of the principles of economics, interdependence and gains from trade, the market forces of supply and demand, elasticity, the efficiency of markets, the cost of production, the competitive market, monopoly, oligopoly, monopolistic competition and the market for factors of production. The topics in the second semester include of measuring a nation’s income, measuring the cost of living, production and growth, saving, investment, and the financial system, unemployment, the monetary system, money growth and inflation, aggregate demand and aggregate supply, the influence of monetary and fiscal policy on aggregate demand, and the short-run tradeoff between inflation and unemployment.

 

Accounting 會計學

The purpose of this course is to provide the understanding of concepts between credits and debits, the General Accepted Accounting Principles (GAAP), the basic accounting theories, corporate financing activities, the accounting procedures for capital (stock). Therefore, students will develop skills needed to analyze and create the financial statements and the capability of managing financial records.

 

Calculus 商用微積分

Introduction to theory of Calculus and its applications. Students will learn various calculus skills: Limits, Continuity, Derivatives, Integration of Single Variable, Integration Techniques, Applications of Derivatives and Integrals, Infinite Sequences and Series, Multivariable Functions and their Derivatives, Multiple Integrals, and Integration in Vector Fields.

 

Commercial Law 商事法

Ignoring commercial law can contribute to the rise of legal risk when engaging in commercial activities; thus, the purpose of this course is to provide students with the general knowledge of commercial law through the introduction of legal structures. We will also use court decisions for analysis and discussion, and students will be expected to be capable of evaluating the legal risks of commercial activities.

 

Introduction to Management Education 管理教育導論

In this course, we will introduce the mission, vision, values of our department’s management education, and the learning goals and learning objectives in the BBA Program. At the same time, we will lead students to fully grasp the learning goals and objectives in this program through diversified learning activities such as group discussions, oral and written reports, etc. In addition, we will introduce the ethical values and public responsibility faced in the current global business environment. Students will be encouraged to understand the important role of ethical values and public responsibility in the acquisition of professional management knowledge, and to propose various solutions to specific situations.

 

Introduction to Business Management (Ⅰ) 企業管理(Ⅰ)

In this course, students will understand the establishment of corporations, various challenges and external environments that corporations face, and activities required for building and managing a business.

 

Introduction to Business Management (Ⅱ) 企業管理(Ⅱ)

The course objectives are to provide students with an introduction to various managerial skills and methods, and to familiarize students with different types organizations managers lead. We expect students to become effective managers through the theories and practices in this course.

 

Statistics 統計學

The objective of this course is to provide students with knowledge in basic probability theory, statistical inferences including estimation and testing hypothesis. Students also need to learn SAS coding.

 

Business English (Ⅰ) ( Instructor: Donald Gotcher)

To improve students’ listening, speaking and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, international business theory, marketing, and business ethics.

 

Business English (Ⅰ) ( Instructor: Ellen Rouyer)

The aim of the Business English class is for students to enhance their English language skills within a business context. The class will focus on the four skills: reading, writing, listening and speaking. Students must become familiar with key business concepts and understand how business works in different cultures. This will be achieved through a variety of classroom activities, as well as home assignments, quizzes, team work and oral presentations. Students are encouraged to participate.

 

Marketing Management 行銷管理

In this course, we will demonstrate the importance and the practicality of marketing management by introducing the theory and analyzing relative cases. And the main content of this course will be marketing procedures, the understanding of customers and markets, ways to target the marketing opportunities, satisfying the market demand, marketing strategies, etc.

 

Psychology for Management and Business 管理與商業心理學

The purpose of this course is to create added value for business students, which can enhance their people skills and business sense.

 

Theory and Policy of International Trade 國貿理論與政策

On completion of the course, the students will understand:

  1. international trade situation, especially focusing on the situation after the financial crisis in 2008;
  2. main reason for a country to trade, and the terms which trade doesn’t exist;
  3. the international trade theory content from classical to modern era; and
  4. international trade policy.

 

Business English (Ⅱ) section 1 ( Instructor: Donald Gotcher)

To improve students’ listening, speaking and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global branding, joint venture learning, competitive advantage, strategic leadership, etc.

 

Business English (Ⅱ) section 2 ( Instructor: Ellen Rouyer)

The aim of the Business English class is for students to further enhance their English language skills within a business context. The class will focus on the four skills: reading, writing, listening and speaking. Students must become more familiar with key business concepts and understand how business works in different cultures. This will be achieved through a variety of classroom activities, as well as home assignments, quizzes, team work and oral presentations. Students are encouraged to participate.

 

Business English (Ⅱ) section 3 ( Instructor: 陳中漢)

On completion of the course, the students should be able to:

  1. displaying their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on;
  2. demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and
  3. international management and business.

 

Prevention and Resolution on Trade Dispute 貿易糾紛預防與解決

This course consists of:

  1. How to well-perform the terms of trade in a contract, such as Trade terms of Incoterms, quality, quantity, shipment, insurance in transit, payment, etc.
  2. Claim, if any, how to approach the core of the problem and find the available solution will be the main issue.

 

Practice of International Trade 國際貿易實務

This course will provide students the understanding of actual operations of international trade.

 

Financial Management 財務管理

The goal of this course is to provide students with a solid understanding of the important concepts of modern corporate finance, and to familiarize students with the analytical and quantitative tools to make financial decisions, which in turn maximizes the value of the stock. Specifically, the learning objectives are that students should be able to: (1) perform financial statement analysis, (2) make bond and stock valuations, (3) evaluate capital budgeting projects, (4) calculate the cost of capital, (5) understand the tools of corporate financing, and (6) explain capital structure concepts.

 

International Finance 國際金融

The purpose of this course is to provide basic understanding of international finance. To this end, I will explain the relevant theories and associate empirical tools in this class. The course is organized into two parts. We begin with an introduction to the foreign exchange market and a basic open-economy macroeconomics. Then, I will introduce core theoretical models for understanding how foreign exchange rates are determined and forward exchange rate market. Second, I will discuss how to apply basic statistical tools to test for PPP hypothesis and the current account sustainability.

 

Global Logistics Management 全球運籌管理

Enterprises, in order to achieve quick response and create competitive advantages, must fully integrate supply chain partners from upstream to downstream, such as, material suppliers, manufacturers, transportation providers, distribution centers, and customers. Therefore, the objective of this course is to introduce the fundamental concept and prevailing theory of supply chain management. Topics include purchasing management, aggregate planning, inventory control, logistics management and supply chain integration.


International Financial Management 
國際財務管理

At the beginning, we will review some important financial management concepts, and then we will draw relevance international financial management cases in for learning and discussion. The cases will be focused on various impacts of currency risks and their management methods.

 

International Marketing 國際行銷 ( Instructor: 張國雄)

The purpose of this course is to provide students the understanding of international marketing. Students will also understand the content and means of corporate international marketing by discussing individual cases.

 

International Marketing 國際行銷 ( Instructor: WAN Wendy Wing Nga)

  1. Describe the relevance of consumer behavior to the entire international marketing process, the nature and stages of consumers’ decision making and the factors influencing consumers’ choice.
  2. To develop skill in using a variety of analytical frameworks for making decision in international marketing.
  3. Explain the impact of global effect on the development of international marketing strategies including marketing communication, segmentation and target marketing.
  4. Apply the consumer behavior theories covered in the course to devise effective solutions in enhancing international marketing performance in the global business environment.

 

International Business Management 國際企業管理 ( Instructor: 吳立偉)

This course emphasizes on the aspects of management and strategy in international business. We will thoroughly introduce the evaluation, planning, execution and the important management activities of international strategy.

 

International Business Management 國際企業管理 ( Instructor: WAN Wendy Wing Nga)

  1. To become familiar with the range of concepts in the arena of international business.
  2. To develop skill in using a variety of analytical frameworks for making decision in international business.
  3. To develop skill in organizing for effectively entering and operating in international markets.
  4. Development of critical thinking and problem solving competencies in international business.

 

International Trade Law 國貿法規

DDue to the international economic boom and the wide range of International Economic Law, this course will focus on the basic theory of WTO: International Economic and Trade Law. WTO is by far the most important international economic organization, and it has great influences on forming, execution and development of international trade rules; as such, it is important to study. The study of WTO is a relatively wide field, and it includes aspects of law, economics, politics, society and cultures. Our main study will be the WTO agreements’ regulations, WTO dispute settlement mechanisms, and new agreements like the Doha Development Agenda. We will begin with the legal principles and theories, and then further combine them with practices to demonstrate the principles of International Economic and Trade Law. We will also invoke specific cases of international economic and trade disputes to let students understand the basic theory of the law.