Ph.D. in International Business, National Taiwan University

M.Sc. in Marketing, Durham University Business School

Experience

Co-founder, Marketing and Art Director, “早午森森 Forest Brunch” (a brunch & lifestyle brand)

Freelance Marketer & Copywriter | Lecturer | Author | Columnist

Former Marketing Specialist and Customer Value Manager, 104 Job Bank

Expertise

Marketing Management

Consumer Behavior

Social Media Marketing

Self-Identity and Branding

Research Interests

My academic research centers on self-identity formation across various contexts, with additional interests in social media marketing, social marketing, and the branding of creators and opinion leaders.

Courses Taught

Business Management
International Business Management
Marketing Strategy
Research Methods in Business

Publications

Journal Articles

1. Chen, W.-T., & Hsieh, M.-H. (2024). Keep the Influencers! Exploring How Sacrifice Enhances “Creator Self-Identity” and Providing Practical Recommendations by the Marketing Mix: An Exploratory Study. Sage Open, 14(4).
2. Chen, W., & Hsieh, M. (2023). Environmental Self-Identity, Self-Efficacy, and the Emergence of Green Opinion Leaders: An Exploratory Study. Heliyon, 9(6).

Published Books 

1. 《不只找工作, 幫你找到好工作》,書泉出版社, 2018年09月
2. 《野放上班族：斜槓自由工作者爽玩職涯》, 聯合線上出版社, 2020年06月

Personal Website

PhD in Management Studies, Yunlin University of Science and Technology

Master of Applied Statistics, Fu Jen Catholic University

Bachelor of Statistics, Fu Jen Catholic University

Expertise

Organizational behavior

Human resource Management

Enterprise Intelligent Operation and Business Data Analysis

Customer relationship management and market research

Subjects taught

Business communication and cross-cultural management

Organizational Behavior and Human Resource Management

International Human Resource Management

Training and development

Business data analysis

Statistics

Ph.D., Department of Economics, National Dong Hwa University

Master of Economics, National Dong Hwa University

Bachelor of Economics, Feng Chia University

Experience

Lecturer at Hubei University of Economic

Expertise

Industrial Organization Theory

International Trade

Strategic Trade

Subjects taught

Industrial Organization Theory
Theory and Policy of International Trade
Microeconomics
Macroeconomics
Economics

Publications

Journal Paper

1. Tsao, Ku-Chu; Arijit Mukherjee and Achintya Ray, 2022, “Competition and innovation in markets with technology leaders”, Games,13(1), 9.
2. Tsao, Ku-Chu, Shih-Jye Wu, Jin-Li Hu and Yan-Shu Lin, 2019, “Subcontracting Bargaining Power and the Trade Policy,” Journal of International Trade & Economic Development. 28:1, 82-100. (SSCI).
3. Kuo, Ping-Sing, Ku-Chu Tsao, Jing-Jia Chiou, Yan-Shu Lin, 2018, “Quality Competition, Outsider Patentee licensing, and Welfare,” Taiwan Economic Review, 46(4), 619-644 (TSSCI).
4. Wu, Shih-Jye, Ku-Chu Tsao, Yan-Shu Lin, 2012, “City Types, Infrastructure Investment, and Tax Competition,” Journal of City and Planning. 39(3), 247-266 (TSSCI).

Conference Paper

1. Tsao, Ku-Chu (2018). “Competition and Innovation,” 2018 Taiwan Economic Association Annual Conference, Chung-Hua Institution for Economic Research, Taipei.
2. Tsao, Ku-Chu (2016). “An exploratory study of optimal trade policies, corporate control and foreign ownership regulation,” Academy of World Business Marketing and Management Development Conference., Cracow, Poland.
3. Tsao, Ku-Chu, Shih-Jye Wu, Yan-Shu Lin (2015, Jan). “Bargaining Power and Subcontracting Trade Policy.” Global Research Conference, Goa, India.
4. Tsao, Ku-Chu, Yan-Shu Lin, Hong Hwang (2016). Market Structure and process innovation, 2016 Taiwan Economic Association Annual Conference, National Taiwan University, Taipei.
5. Tsao, Ku-Chu, Shih-Jye Wu, Yan-Shu Lin (2014). Bargaining Power and Subcontracting Trade Policy, 2014 Taiwan Efficiency and Productivity Association Annual Conference, Soochow University, Taipei.
6. Tsao, Ku-Chu, Yan-Shu Lin (2012). “City Types, Infrastructure Investment, and Tax Competition,” 2012 Taiwan Economic Association Annual Conference, National Taiwan University, Taipei.