{"id":14527,"date":"2025-08-07T14:00:32","date_gmt":"2025-08-07T06:00:32","guid":{"rendered":"https:\/\/inttrade.thu.edu.tw\/en\/?p=14527"},"modified":"2025-08-07T15:46:25","modified_gmt":"2025-08-07T07:46:25","slug":"assistant-professor-wei-ting-chen","status":"publish","type":"post","link":"https:\/\/inttrade.thu.edu.tw\/en\/cat-faculty-1\/assistant-professor-wei-ting-chen\/","title":{"rendered":"Assistant Professor, Wei-Ting Chen"},"content":{"rendered":"<h4><strong>Education<\/strong><\/h4>\n<p>Ph.D. in International Business, National Taiwan University<\/p>\n<p>M.Sc. in Marketing, Durham University Business School<\/p>\n<h4><strong>Experience<\/strong><\/h4>\n<p>Co-founder, Marketing and Art Director, \u201c\u65e9\u5348\u68ee\u68ee Forest Brunch\u201d (a brunch &amp; lifestyle brand)<\/p>\n<p>Freelance Marketer &amp; Copywriter | Lecturer | Author | Columnist<\/p>\n<p>Former Marketing Specialist and Customer Value Manager, 104 Job Bank<\/p>\n<h4><strong>Expertise<\/strong><\/h4>\n<p>Marketing Management<\/p>\n<p>Consumer Behavior<\/p>\n<p>Social Media Marketing<\/p>\n<p>Self-Identity and Branding<\/p>\n<h4><strong>Research Interests<\/strong><\/h4>\n<p>My academic research centers on self-identity formation across various contexts, with additional interests in social media marketing, social marketing, and the branding of creators and opinion leaders.<\/p>\n<h4><strong>Courses Taught<\/strong><\/h4>\n<p>Business Management<br data-start=\"618\" data-end=\"621\" \/>International Business Management<br data-start=\"654\" data-end=\"657\" \/>Marketing Strategy<br data-start=\"675\" data-end=\"678\" data-is-only-node=\"\" \/>Research Methods in Business<\/p>\n<h4><strong>Publications<\/strong><\/h4>\n<h5><strong>Journal Articles<\/strong><\/h5>\n<ol>\n<li>Chen, W.-T., &amp; Hsieh, M.-H. (2024). Keep the Influencers! Exploring How Sacrifice Enhances \u201cCreator Self-Identity\u201d and Providing Practical Recommendations by the Marketing Mix: An Exploratory Study. Sage Open, 14(4).<\/li>\n<li>Chen, W., &amp; Hsieh, M. (2023). Environmental Self-Identity, Self-Efficacy, and the Emergence of Green Opinion Leaders: An Exploratory Study. Heliyon, 9(6).<\/li>\n<\/ol>\n<h5>Published Books\u00a0<\/h5>\n<ol>\n<li>\u300a\u4e0d\u53ea\u627e\u5de5\u4f5c, \u5e6b\u4f60\u627e\u5230\u597d\u5de5\u4f5c\u300b,\u66f8\u6cc9\u51fa\u7248\u793e, 2018\u5e7409\u6708<\/li>\n<li>\u300a\u91ce\u653e\u4e0a\u73ed\u65cf\uff1a\u659c\u69d3\u81ea\u7531\u5de5\u4f5c\u8005\u723d\u73a9\u8077\u6daf\u300b, \u806f\u5408\u7dda\u4e0a\u51fa\u7248\u793e, 2020\u5e7406\u6708<\/li>\n<\/ol>\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><a href=\"https:\/\/ancientphilosopher.wordpress.com\/\u95dc\u65bc\u6211\/\" data-type=\"link\" data-id=\"https:\/\/ancientphilosopher.wordpress.com\/\u95dc\u65bc\u6211\/\" target=\"_blank\" rel=\"noreferrer noopener\">Personal Website<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ExJVozxw9W\"><a href=\"https:\/\/ancientphilosopher.wordpress.com\/%e9%97%9c%e6%96%bc%e6%88%91\/\">\u95dc\u65bc\u6211\uff1a\u66f4\u591a\u91ce\u7f8a (\u9673\u6690\u5a77)<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u95dc\u65bc\u6211\uff1a\u66f4\u591a\u91ce\u7f8a (\u9673\u6690\u5a77)&#8221; &#8212; \u91ce\u653e\u4e0a\u73ed\u65cf-\u91ce\u7f8a\" src=\"https:\/\/ancientphilosopher.wordpress.com\/%e9%97%9c%e6%96%bc%e6%88%91\/embed\/#?secret=zbGLL5rWTV#?secret=ExJVozxw9W\" data-secret=\"ExJVozxw9W\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Ext. 35317<\/p>\n","protected":false},"author":2,"featured_media":14534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","_uag_custom_page_level_css":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[10],"tags":[],"class_list":["post-14527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cat-faculty-1"],"qubely_featured_image_url":{"full":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"landscape":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"portraits":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"thumbnail":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745-150x150.jpg",150,150,true],"medium":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"medium_large":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"large":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"1536x1536":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"2048x2048":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"qubely_landscape":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"qubely_portrait":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"qubely_thumbnail":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745-140x100.jpg",140,100,true],"ultp_layout_landscape_large":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"ultp_layout_landscape":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"ultp_layout_portrait":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"ultp_layout_square":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"post-thumbnail":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745-147x146.jpg",147,146,true],"50x50":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745-50x50.jpg",50,50,true],"clients-slider":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745-75x75.jpg",75,75,true],"slider-content":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"testimonials":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745-85x85.jpg",85,85,true],"blog-navi":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745-80x80.jpg",80,80,true],"portfolio-mf":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"portfolio-mf-w":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"portfolio-mf-t":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"portfolio-list":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"blog-portfolio":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"blog-single":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false]},"qubely_author":{"display_name":"THUIB","author_link":"https:\/\/inttrade.thu.edu.tw\/en\/author\/inttrade\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/inttrade.thu.edu.tw\/en\/category\/cat-faculty-1\/\" rel=\"category tag\">\u5c08\u4efb\u6559\u5e2b<\/a>","qubely_excerpt":"Ext. 35317","uagb_featured_image_src":{"full":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"thumbnail":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745-150x150.jpg",150,150,true],"medium":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"medium_large":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"large":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"1536x1536":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"2048x2048":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"qubely_landscape":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"qubely_portrait":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"qubely_thumbnail":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745-140x100.jpg",140,100,true],"ultp_layout_landscape_large":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"ultp_layout_landscape":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"ultp_layout_portrait":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"ultp_layout_square":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"post-thumbnail":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745-147x146.jpg",147,146,true],"50x50":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745-50x50.jpg",50,50,true],"clients-slider":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745-75x75.jpg",75,75,true],"slider-content":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"testimonials":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745-85x85.jpg",85,85,true],"blog-navi":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745-80x80.jpg",80,80,true],"portfolio-mf":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"portfolio-mf-w":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"portfolio-mf-t":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"portfolio-list":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"blog-portfolio":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false],"blog-single":["https:\/\/inttrade.thu.edu.tw\/en\/wp-content\/uploads\/\u9673\u6690\u5a77_\u8abf\u65745.jpg",224,223,false]},"uagb_author_info":{"display_name":"THUIB","author_link":"https:\/\/inttrade.thu.edu.tw\/en\/author\/inttrade\/"},"uagb_comment_info":0,"uagb_excerpt":"Ext. 35317","_links":{"self":[{"href":"https:\/\/inttrade.thu.edu.tw\/en\/wp-json\/wp\/v2\/posts\/14527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inttrade.thu.edu.tw\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inttrade.thu.edu.tw\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inttrade.thu.edu.tw\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inttrade.thu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=14527"}],"version-history":[{"count":6,"href":"https:\/\/inttrade.thu.edu.tw\/en\/wp-json\/wp\/v2\/posts\/14527\/revisions"}],"predecessor-version":[{"id":14540,"href":"https:\/\/inttrade.thu.edu.tw\/en\/wp-json\/wp\/v2\/posts\/14527\/revisions\/14540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inttrade.thu.edu.tw\/en\/wp-json\/wp\/v2\/media\/14534"}],"wp:attachment":[{"href":"https:\/\/inttrade.thu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=14527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inttrade.thu.edu.tw\/en\/wp-json\/wp\/v2\/categories?post=14527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inttrade.thu.edu.tw\/en\/wp-json\/wp\/v2\/tags?post=14527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}