{"id":955,"date":"2018-08-06T23:22:17","date_gmt":"2018-08-06T15:22:17","guid":{"rendered":"http:\/\/inttrade.thu.edu.tw\/en\/?p=955"},"modified":"2019-05-28T09:51:20","modified_gmt":"2019-05-28T01:51:20","slug":"%e5%90%b3%e7%ab%8b%e5%81%89-%e6%95%99%e6%8e%88","status":"publish","type":"post","link":"https:\/\/inttrade.thu.edu.tw\/en\/cat-faculty-1\/%e5%90%b3%e7%ab%8b%e5%81%89-%e6%95%99%e6%8e%88\/","title":{"rendered":"Professor, Li-Wei Wu"},"content":{"rendered":"

Education<\/strong><\/h4>\n

PhD in National Cheng Kung University, Department of Business\u00a0Administration
\nMaster in SUNY at Stony Brook
\nBA in National Cheng Kung University, Department of Business\u00a0Administration<\/p>\n

Academic<\/strong><\/h4>\n

Associate Professor ,Tunghai University ,2011.08~2018.01
\nAssistant Professor ,Tunghai University ,2007.08~2011.07<\/p>\n

Academic Specialty<\/strong><\/h4>\n

Marketing<\/p>\n

Courses Taught<\/strong><\/h4>\n

Management Practices for Financial Services
\nStrategic Marketing and Case Study
\nInternational Business Management
\nMarketing and Innovation
\nRelationship Marketing<\/p>\n

Research Publication<\/strong><\/h4>\n
Peer reviewed Journal<\/strong><\/h5>\n
    \n
  1. Wu, Li-Wei<\/strong>, Wang, Chung-Yu and Rouyer, Ellen (2020), \u201cThe Opportunity and Challenge of Trust and Decision-making Uncertainty: Managing Co-production in Value Co-creation,\u201d International Journal of Bank Marketing (SSCI)(Accepted).<\/li>\n
  2. Wu, Li-Wei<\/strong>\u00a0(2018), “Every Story Has Two Sides: Co-Production in the Financial Service Industry,” International Journal of Business Administration and Management Research, 4(1), 6-11.<\/span><\/li>\n
  3. Wu, Li-Wei<\/strong>\u00a0and Lin, Chen-Yu (2018), ” Innovation Benefited by Relationship Learning,” International Journal of Business and Economics, 17(1), 55-72\u00a0(Econlit)\u00a0\u3002<\/li>\n
  4. Wang, Chung-Yu; Lee, Hsiao-Ching;\u00a0Wu, Li-Wei<\/strong>\u00a0and Liu, Chih-Chung (2017), ” Quality Dimensions in Online Communities Influence Purchase Intentions,” Management Decision, 55(9), 1984-1998 (SSCI).<\/li>\n
  5. Wu, Li-Wei<\/strong>\u00a0(2017), ” The Bright Side and Dark Side of Co-production: A Dyadic Analysis,” Management Decision, 55(3), 614-631(SSCI).<\/li>\n
  6. Wang, Chung-Yu,\u00a0Wu, Li-Wei<\/strong>, Lin, Chen-Yu, and Chen, Ruei-Jie (2017) ” Purchase Intention toward the Extended Brand: The Moderating Role of Brand Commitment,” Journal of Economics and Management , 13(1), 83-103 (Econlit).<\/span><\/li>\n
  7. Wu, Li-Wei<\/strong>\u00a0(2016), “Co-production in Service-dominant Logic: Antecedents and Consequences,” NTU Management Review, 27(1), 1-34 (TSSCI).<\/li>\n
  8. Lin, Chen-Yu, Chen, Peng-Jui,\u00a0Wu, Li-Wei<\/strong>, and Tseng, Ting-Hsiang (2015) ” Does the Endorser\u2019s Nationality Matter? An Investigation on Young Taiwanese Consumers \u2019 Selecting Smartphone,” International Business Research,\u00a0<\/span>8(11), 49-60<\/span>\u00a0(Econlit, ABI).<\/span><\/li>\n
  9. Wang, Chung-Yu, Lee, Hsiao-Ching, and\u00a0Wu, Li-Wei<\/strong>\u00a0(2015), “Co-production and the Roles of Dependence and Service Importance,”Asia Pacific Management Review, 20(3), 148-155 (TSSCI)\u3002<\/li>\n
  10. Wu, Li-Wei<\/strong>, Lii, Yuan-shuh, and Wang, Chung-Yu (2015), ” Managing Innovation through Co-production in Interfirm Partnering,” Journal of Business Research , 68(11), 2248-2253(SSCI)\u3002<\/li>\n
  11. Wu, Li-Wei<\/strong>\u00a0and Lin, Jwu-Rong (2013) ” Knowledge Sharing and Knowledge Effectiveness: Learning Orientation and Co-production in the Contingency Model of Tacit Knowledge,” Journal of Business and Industrial Marketing, 28(8), 672-686\u00a0(SSCI)\u3002<\/li>\n
  12. Wu, Li-Wei<\/strong>\u00a0(2012) \u00a0“A Longitudinal Analysis of Trust and Customer Loyalty in Online Shopping: The Mediating Effects of Perceived Risk and Commitment,\u00a0” Journal of e-Business, 14(1), 161-186 (TSSCI, Ranking B).<\/li>\n
  13. Wu, Li-Wei<\/strong>\u00a0and Wang, Chung-Yu (2012), \u00a0“Satisfaction and Zone of Tolerance: The Moderating Roles of Elaboration and Loyalty Programs,\u00a0” Managing Service Quality, 22(1), 38-57 (SSCI, Ranking B).<\/li>\n
  14. Wang, Chung-Yu, and\u00a0Wu, Li-Wei<\/strong>\u00a0(2012), \u00a0“Customer Loyalty and the Role of Relationship Length,\u00a0” Managing Service Quality, 22(1), 58-74 (SSCI, Ranking B).<\/li>\n
  15. Wang, Chung-Yu, and\u00a0Wu, Li-Wei<\/strong>\u00a0(2011), \u00a0“Reference Effects on Revisit Intention: Involvement as a Moderator,\u00a0” Journal of Travel & Tourism Marketing, 28(8), 817-827 (SSCI, Ranking A).<\/li>\n
  16. Wu, Li-Wei<\/strong>\u00a0(2011), \u00a0“Satisfaction, Inertia, and Customer Loyalty in the Varying Levels of the Zone of Tolerance and Alternative Attractiveness,\u00a0” Journal of Services Marketing, 25(5), 310-322 (SSCI, Ranking B).<\/li>\n
  17. Wu, Li-Wei<\/strong>\u00a0(2011), \u00a0“Beyond Satisfaction: The Relative Importance of Locational Convenience, Interpersonal Relationships, and Commitment across Service Types,\u00a0” Managing Service Quality, 21(3), 240-263 (SSCI, Ranking C).<\/li>\n
  18. Wu, Li-Wei<\/strong>\u00a0(2011),\u00a0“Inertia: Spurious Loyalty or Action Loyalty?\u00a0” Asia Pacific Management Review, 16(1),31-50 (TSSCI, Ranking B).<\/li>\n
  19. “The Exploration of Perceived Value, Relationship Quality, and Loyalty Stage\u00a0“(Ranking D)<\/li>\n
  20. The Effects of Satisfaction and Switching Barriers on Customer Retention and Cross-Buying: The Comparisons of Direct Effects and Moderating Effects)(TSSCI, Ranking B)<\/li>\n
  21. Liu, Tsung-Chi, Wang, Chung- Yu, and\u00a0Wu, Li-Wei<\/strong>\u00a0(2010), \u00a0“Moderators of the Negativity Effect: Commitment, Identification, and Consumer Sensitivity to Corporate Social Performance,\u00a0” Psychology & Marketing, 27(1), 54-70 (SSCI, Ranking A).<\/li>\n<\/ol>\n
    Academic\/Professional Meeting Proceedings<\/strong><\/h5>\n
    International Conference<\/em><\/strong>
    \n<\/span><\/h6>\n
    \n
      \n
    1. Tang, Yun-Chia and\u00a0Wu, Li-Wei<\/strong>\u00a0(2018), ” Exploring Storytelling Elements in Marketing,” 2018 Global Marketing Conference at Tokyo, Tokyo, Japan.<\/li>\n
    2. Wu, Li-Wei<\/strong>, Tang, Yun-Chia, and Wu, Yang-Ting (2018), ” The Determinants of Co-production for Value Co-creation: Quadratic effects,” 2018 5th International Conference on Economics, Society and Management, Beijing, China.<\/li>\n
    3. Wu, Li-Wei<\/strong>\u00a0(2018), “Every Story Has Two Sides: Co-production in the Financial Service Industry,” 10th International Research Conference on Science, Management and Engineering 2018, Dubai, UAE.<\/li>\n
    4. Wu, Li-Wei<\/strong>\u00a0(2017), ” Enhancing Innovation Performance through Learning Alliances,” 2017 Global Fashion Management Conference, Vienna, Austria.<\/li>\n
    5. Chang, Yen-Chuch and\u00a0Wu, Li-Wei<\/strong>\u00a0(2017), \u201cGenerating Store Loyalty through Program Loyalty: Involvement and Switching Cost as the Moderators,\u201d International Conference on Innovation and Management, Tokyo, Japan.<\/li>\n
    6. Chou, Yu and Wu, Li-Wei (2016), “Understanding Customer Loyalty in O2O Business Model of Shared Economy,” The 2016 International Conference on Internet Studies, Osaka, Japan.<\/li>\n
    7. Wu, Li-Wei, and Lin, Chen-Yu (2016), “Co-production in the Context of Consumer Marketing: A Dyadic Perspective,” The Academy of Marketing 2016 Conference, Newcastle, UK.<\/li>\n
    8. Wang, Chung-Yu and\u00a0Wu, Li-Wei<\/strong>\u00a0(2016), \u201cCustomer Participation in the Context of Financial Services: The role of Self- and Other Efficacy,\u201d The Academy of Marketing 2016 Conference , Newcastle, UK.<\/li>\n
    9. Wu, Li-Wei<\/strong>, Lin, Chen-Yu, and Lin, Wei-Lin (2015), ” The Effects of Brand Familiarity, Perceived Risk, Perceived Value, and Brand Relationship on Private Brand Purchase\u00a0<\/span>Intention: The Moderating Role of the Endorser” The SIBR 2015 Osaka Conference, Osaka, Japan<\/li>\n
    10. Wang, Chung-Yu,\u00a0Wu, Li-Wei<\/strong>\u00a0(2015), \u201cQuality Dimensions in Virtual Community,\u201d 2015 International Symposium on Social Sciences and Management , Tokyo, Japan.<\/li>\n
    11. Wu, Li-Wei<\/strong>, Wang, Chung-Yu,\u00a0and Wu, Ya-Ting\u00a0(2014), “Alliance Outcomes: What Really Matters?” The 19th Asia-Pacific Decision Sciences Institute Conference,\u00a0<\/span>Yokohama, Japan.<\/span><\/li>\n
    12. Wu, Li-Wei<\/strong>, Wang, Chung-Yu,\u00a0and Wu, Ya-Ting\u00a0(2014), “<\/span>Managing Innovation Performance: A Service-dominant Logic View,<\/span>\u00a0”\u00a0<\/span>2014 Global Marketing Conference at Singapore<\/span>,\u00a0<\/span>Singapore.<\/span><\/li>\n
    13. Wu, Li-Wei<\/strong>\u00a0and Wang, Chung-Yu (2013), \u201cSocial Capital and Innovation: The Role of Co-Production,\u201d The 12th International DSI and the 18th Asia Pacific DSI conference, Bali, Indonesia.<\/li>\n
    14. Wang, Chung-Yu,\u00a0Wu, Li-Wei<\/strong>, and Chen, Ruei-Jie (2013), \u201cPurchase Intention toward the Extension and Parent Brand: The Role of Brand Commitment,\u201d International Conference on Innovation and Management, Phnom Penh, Cambodia.<\/li>\n
    15. Wu, Li-Wei<\/strong>\u00a0and Wang, Chung-Yu (2012), ` An Integration of Social Capital, Co-production, and Relational Benefits,` 2012 Global Marketing Conference at Seoul, Seoul, South Korea.<\/li>\n
    16. Wu, Li-Wei<\/strong>, Chu, Hai-Chen, and Wang, Chung-Yu (2012), `Customer Responses to Loyalty Programs,` 2012 International Conference on Business and Information, Sapporo, Japan.<\/li>\n
    17. Wu, Li-Wei<\/strong>\u00a0and Wang, Chung-Yu (2011), `A Framework and Propositions for Managing the Co-production Process,` 2011 International Conference on Business and Information, Bangkok, Thailand.<\/li>\n
    18. Wu, Li-Wei<\/strong>\u00a0and Lin, Jwu-Rong (2011), `Knowledge Sharing and Knowledge Transfer Effectiveness: Learning Orientation and Co-production in the Contingency Model of Tacit Knowledge, ` AIB 2011 Annual Meeting, Nagoya, Japan.<\/li>\n
    19. Wu, Li-Wei<\/strong>\u00a0and Wang, Chung-Yu (2011), `An Empirical Study of Airline Customer Behavior, ` AIB 2011 Annual Meeting, Nagoya, Japan.<\/li>\n
    20. Wang, Chung-Yu and\u00a0Wu, Li-Wei<\/strong>\u00a0(2011), `Co-production and the Role of Dependence and Service Importance,` AIB 2011 Annual Meeting, Nagoya, Japan.<\/li>\n
    21. Wu, Li-Wei<\/strong>\u00a0(2010), ` Why Customers Stay: The Effects of Moderating Factors,` 2010 Global Marketing Conference at Tokyo, Tokyo, Japan.<\/li>\n<\/ol>\n<\/div>\n

      \nLocal Conference
      \n<\/em><\/strong><\/h6>\n
      \n
        \n
      1. \u9673\u79b9\u5f64\u3001\u5433\u7acb\u5049<\/strong>\u00a0(2018)\uff0c\u300c\u670d\u52d9\u5834\u666f\u5c0d\u9867\u5ba2\u6eff\u610f\u5ea6\u4e4b\u5f71\u97ff\u2010\u4ee5\u53f0\u7063\u5730\u5340\u661f\u5df4\u514b\u70ba\u4f8b\u300d\uff0c2018\u5169\u5cb8\u6c38\u7e8c\u7d93\u71df\u5275\u65b0\u3001\u8b8a\u9769\u8207\u6311\u6230\u570b\u969b\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u6771\u6d77\u5927\u5b78\uff0c\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n
      2. \u77f3\u68b5\u751f\u3001\u5433\u7acb\u5049<\/strong>\u00a0(2018)\uff0c\u300c\u91d1\u878d\u670d\u52d9\u696d\u4e2d\u9867\u5ba2\u53c3\u8207\u53ca\u9867\u5ba2\u6eff\u610f\u5ea6\u4e4b\u7814\u7a76\uff1a\u524d\u7f6e\u56e0\u7d20\u53ca\u89d2\u8272\u8fa8\u5225\u8207\u77e5\u89ba\u5229\u76ca\u4e4b\u5e72\u64fe\u6548\u679c\u300d\uff0c2018\u5169\u5cb8\u6c38\u7e8c\u7d93\u71df\u5275\u65b0\u3001\u8b8a\u9769\u8207\u6311\u6230\u570b\u969b\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u6771\u6d77\u5927\u5b78\uff0c\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n
      3. \u9673\u5b9b\u5ef7\u3001\u5433\u7acb\u5049<\/strong>\u00a0(2017)\uff0c\u300c\u4f7f\u7528\u667a\u6167\u578b\u624b\u6a5f\u4e4b\u54c1\u724c\u5fe0\u8aa0\u5ea6\u7814\u7a76-\u4ee5\u860b\u679ciPhone\u70ba\u4f8b\u300d\uff0c2017\u5169\u5cb8\u6c38\u7e8c\u7d93\u71df\u5275\u65b0\u3001\u8b8a\u9769\u8207\u6311\u6230\u570b\u969b\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u6771\u6d77\u5927\u5b78\uff0c\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n
      4. \u845b\u7950\u6210\u3001\u5433\u7acb\u5049<\/strong>\u00a0(2017)\uff0c\u300ciPhone\u624b\u6a5f\u5c0d\u65bc\u54c1\u724c\u5171\u9cf4\u4e4b\u7814\u7a76\u300d\uff0c2017\u5169\u5cb8\u6c38\u7e8c\u7d93\u71df\u5275\u65b0\u3001\u8b8a\u9769\u8207\u6311\u6230\u570b\u969b\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u6771\u6d77\u5927\u5b78\uff0c\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n
      5. \u9ec3\u570b\u6b23\u3001\u5433\u7acb\u5049<\/strong>\u00a0(2017)\uff0c\u300c\u7db2\u8def\u6301\u7e8c\u4f7f\u7528\u884c\u70ba\u610f\u5716\u4e4b\u5f71\u97ff-\u4ee5Facebook\u793e\u5718\u5c08\u9801\u70ba\u4f8b\u300d\uff0c2017\u5169\u5cb8\u6c38\u7e8c\u7d93\u71df\u5275\u65b0\u3001\u8b8a\u9769\u8207\u6311\u6230\u570b\u969b\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u6771\u6d77\u5927\u5b78\uff0c\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n
      6. \u5f35\u96c1\u6377\u3001\u5433\u7acb\u5049<\/strong>\u00a0(2016)<\/span>\uff0c\u300cThe Effect of Program Loyalty on Store Loyalty\uff1aThe Moderating Effects of Involvement and Switching Cost\u300d\uff0c2016<\/span>\u5169\u5cb8\u6c38\u7e8c\u7d93\u71df\u5275\u65b0\u3001\u8b8a\u9769\u8207\u6311\u6230\u570b\u969b\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u6771\u6d77\u5927\u5b78\uff0c\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n
      7. \u5468\u00a0\u745c\u3001\u5433\u7acb\u5049<\/strong>\u00a0(2016)<\/span>\uff0c\u300cShared Economy: A Uber Case Study<\/span>\u300d\uff0c2016<\/span>\u5169\u5cb8\u6c38\u7e8c\u7d93\u71df\u5275\u65b0\u3001\u8b8a\u9769\u8207\u6311\u6230\u570b\u969b\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u6771\u6d77\u5927\u5b78\uff0c\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n
      8. \u5433\u5b9c\u541b\u3001\u5433\u7acb\u5049<\/strong>\u00a0(2016)<\/span>\uff0c\u300c\u5f9e\u5171\u540c\u751f\u7522\u89c0\u5bdf\u9867\u5ba2\u8207\u4f01\u696d\u7684\u6295\u8cc7\u65b9\u6848\u300d\uff0c2016<\/span>\u5169\u5cb8\u6c38\u7e8c\u7d93\u71df\u5275\u65b0\u3001\u8b8a\u9769\u8207\u6311\u6230\u570b\u969b\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u6771\u6d77\u5927\u5b78\uff0c\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n
      9. \u6797\u4e8e\u7a0b\u3001\u5433\u7acb\u5049<\/strong>(2015)<\/span>\uff0c\u300c\u63a2\u8a0e\u6d88\u8cbb\u8005\u5c0d\u96f6\u552e\u5546\u5e97\u81ea\u6709\u54c1\u724c\u8cfc\u8cb7\u610f\u9858\u4e4b\u5f71\u97ff\u00a0\u2014\u4ee5\u4f86\u6e90\u570b\u5f62\u8c61\u8207\u7522\u54c1\u985e\u5225\u70ba\u5e72\u64fe\u8b8a\u6578\u300d\uff0c2015<\/span>\u7b2c\u5341\u516d\u5c46\u7ba1\u7406\u5b78\u57df\u570b\u969b\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u671d\u967d\u79d1\u6280\u5927\u5b78\uff0c\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n
      10. \u5433\u7acb\u5049<\/strong>\u3001\u856d\u4e8e\u7444(2015)\uff0c\u300c\u63a2\u8a0e\u90e8\u843d\u683c\u4fe1\u4efb\u8207\u614b\u5ea6\u4e4b\u524d\u7f6e\u56e0\u7d20\u5c0d\u8cfc\u8cb7\u610f\u9858\u7684\u5f71\u97ff\u300d\uff0c2015 \u5275\u65b0\u7ba1\u7406\u66a8\u5065\u5eb7\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e9e\u6771\u6280\u8853\u5b78\u9662\uff0c\u53f0\u7063\u53f0\u5317\u3002<\/li>\n
      11. \u8a31\u90e1\u73b6\u3001\u5433\u7acb\u5049<\/strong>(2015)<\/span>\uff0c\u300c\u63a2\u8a0e\u6d88\u8cbb\u8005\u6d41\u884c\u5c0e\u5411\u3001\u7269\u8cea\u4e3b\u7fa9\u5c0d\u885d\u52d5\u6027\u8cfc\u8cb7\u4e4b\u5f71\u97ff\uff1a\u4ee5\u81ea\u6211\u63a7\u5236\u3001\u4fe1\u7528\u5361\u4f7f\u7528\u3001\u6027\u5225\u70ba\u5e72\u64fe\u8b8a\u6578\u300d\uff0c2015<\/span>\u5169\u5cb8\u6c38\u7e8c\u7d93\u71df\u5275\u65b0\u3001\u8b8a\u9769\u8207\u6311\u6230\u570b\u969b\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u6771\u6d77\u5927\u5b78\uff0c\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n
      12. \u4f59\u4ead\u8ed2\u3001\u5433\u7acb\u5049<\/strong>(2015)<\/span>\uff0c\u300c\u7b49\u5f85\u767c\u751f\u6642\u9ede\u5c0d\u77e5\u89ba\u7b49\u5f85\u6642\u9593\u8207\u7b49\u5019\u54c1\u8cea\u4e4b\u5f71\u97ff\uff1a\u500b\u4eba\u6642\u9593\u98a8\u683c\u8207\u7b49\u5f85\u985e\u578b\u5e72\u64fe\u6548\u679c\u63a2\u8a0e\u300d\uff0c2015<\/span>\u5169\u5cb8\u6c38\u7e8c\u7d93\u71df\u5275\u65b0\u3001\u8b8a\u9769\u8207\u6311\u6230\u570b\u969b\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u6771\u6d77\u5927\u5b78\uff0c\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n
      13. \u6c5f\u6b23\u8339\u3001\u5433\u7acb\u5049<\/strong>(2014)\uff0c\u300c\u5f71\u97ff\u793e\u7fa4\u7db2\u7ad9\u6301\u7e8c\u4f7f\u7528\u610f\u5716\u56e0\u7d20\u4e4b\u7814\u7a76\u300d\uff0c2014\u570b\u969b\u7d93\u71df\u5275\u65b0\u3001\u8b8a\u9769\u8207\u6311\u6230\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u6771\u6d77\u5927\u5b78\uff0c\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n
      14. \u6797\u7dad\u5cf0\u3001\u5433\u7acb\u5049<\/strong>(2014)\uff0c\u300c\u63a2\u8a0e\u9023\u9396\u52a0\u76df\u7e3d\u90e8\u4e4b\u5c08\u5c6c\u6027\u8cc7\u7522\u3001\u9472\u5d4c\u3001\u975e\u529f\u80fd\u6027\u885d\u7a81\u8207\u6295\u6a5f\u884c\u70ba\u5c0d\u52a0\u76df\u696d\u8005\u7e8c\u7d04\u610f\u9858\u4e4b\u5f71\u97ff\u300d\uff0c2014\u570b\u969b\u7d93\u71df\u5275\u65b0\u3001\u8b8a\u9769\u8207\u6311\u6230\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u6771\u6d77\u5927\u5b78\uff0c\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n
      15. \u6797\u6d27\u5ef7\u3001\u5433\u7acb\u5049<\/strong>(2014)\uff0c\u300c\u54c1\u724c\u4f86\u6e90\u570b\u8207\u77e5\u89ba\u50f9\u683c\u5c0d\u6d88\u8cbb\u8005\u7522\u54c1\u8a55\u50f9\u8207\u8cfc\u8cb7\u610f\u9858\u4e4b\u5f71\u97ff-\u88fd\u9020\u4f86\u6e90\u570b\u8207\u8cfc\u8cb7\u60c5\u5883\u5e72\u64fe\u6548\u679c\u63a2\u8a0e\u300d\uff0c2014\u570b\u969b\u7d93\u71df\u5275\u65b0\u3001\u8b8a\u9769\u8207\u6311\u6230\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u6771\u6d77\u5927\u5b78\uff0c\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n
      16. \u5433\u7acb\u5049<\/strong>\u3001\u674e\u96c5\u7433(2012)\uff0c\u300c\u865b\u64ec\u793e\u7fa4\u7279\u6027\u8207\u7db2\u7ad9\u54c1\u8cea\u5c0d\u5171\u540c\u751f\u7522\u3001\u9ecf\u6027\u8207\u53e3\u7891\u50b3\u64ad\u4e4b\u5f71\u97ff\uff1a\u4ee5\u4fe1\u4efb\u70ba\u4e2d\u4ecb\u8b8a\u6578\u300d\uff0c\u7b2c\u56db\u5c46\u8ca1\u7d93\u5546\u7ba1\u8ad6\u6587\u7814\u8a0e\u6703\uff0c\u6771\u6d77\u5927\u5b78\uff0c\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n
      17. \u5433\u7acb\u5049<\/strong>\u3001\u6797\u4e8e\u5ead(2012)\uff0c\u300c\u4e0d\u540c\u642d\u552e\u8a02\u50f9\u5c0d\u54c1\u724c\u5ef6\u4f38\u63a5\u53d7\u5ea6\u4e4b\u5f71\u97ff\u6548\u679c\uff1a\u6bcd\u54c1\u724c\u5f62\u8c61\u8207\u985e\u5225\u5951\u5408\u5ea6\u4e4b\u5e72\u64fe\u6548\u679c\u300d\uff0c\u7b2c\u56db\u5c46\u8ca1\u7d93\u5546\u7ba1\u8ad6\u6587\u7814\u8a0e\u6703\uff0c\u6771\u6d77\u5927\u5b78\uff0c\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n
      18. \u5433\u7acb\u5049<\/strong>\u3001\u6797\u6021\u541b (2011)\uff0c\u300c\u6d88\u8cbb\u8005\u7279\u8cea\u5c0d\u5546\u5e97\u54c1\u724c\u6eff\u610f\u5ea6\u8207\u518d\u8cfc\u610f\u9858\u4e4b\u5f71\u97ff\uff0d\u4ee5\u7522\u54c1\u6d89\u5165\u70ba\u5e72\u64fe\u8b8a\u6578\u300d\uff0c\u7b2c\u4e09\u5c46\u8ca1\u7d93\u5546\u7ba1\u8ad6\u6587\u7814\u8a0e\u6703\uff0c\u6771\u6d77\u5927\u5b78\uff0c\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n
      19. \u674e\u5955\u9716\u3001\u5433\u7acb\u5049<\/strong>\u3001\u6797\u707c\u69ae (2010)\uff0c\u300c\u7db2\u8def\u7279\u6027\u8207\u806f\u5408\u751f\u7522\u5f71\u97ff\u865b\u64ec\u793e\u7fa4\u7db2\u7ad9\u4e4b\u7814\u7a76\uff1a\u793e\u6703\u7db2\u7d61\u4e4b\u5e72\u64fe\u6548\u679c\u300d\uff0c\u3010\u7b2c\u4e8c\u5c46\u8ca1\u7d93\u5546\u7ba1\u3011\u3001\u3010\u8de8\u570b\u7d93\u71df\u7ba1\u7406\u3011\u66a8\u3010\u8ecd\u54c1\u91cb\u5546\u3011\u5b78\u8853\u8207\u5be6\u52d9\u7814\u8a0e\u6703\uff0c\u6771\u6d77\u5927\u5b78\uff0c\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n
      20. Wu, Li-Wei<\/strong>\u00a0and Lin, Jwu-Rong (2010), `Knowledge Sharing, Relationship Learning, and Co-production: A Contingency Model of Knowledge Stickiness and Inter-organizational Similarity,`\u3010\u7b2c\u4e8c\u5c46\u8ca1\u7d93\u5546\u7ba1\u3011\u3001\u3010\u8de8\u570b\u7d93\u71df\u7ba1\u7406\u3011\u66a8\u3010\u8ecd\u54c1\u91cb\u5546\u3011\u5b78\u8853\u8207\u5be6\u52d9\u7814\u8a0e\u6703, \u6771\u6d77\u5927\u5b78,\u53f0\u7063\u53f0\u4e2d\u3002<\/li>\n<\/ol>\n<\/div>\n
        NSC Projects<\/strong><\/h5>\n
          \n
        1. Loyalty programs, co-production, and customer loyalty: A cross-industry study)<\/li>\n
        2. The Exploration of Satisfaction, Inertia and Customer Loyalty: Contingent Models and Cross-Service Types Analysis)<\/li>\n<\/ol>\n

           <\/p>\n","protected":false},"excerpt":{"rendered":"

          Ext. 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