ADVERTISING REPORT 2020
As you know, advertising is “the action of attracting public attention to a product or business.”
Your group is going to give a marketing presentation to the CEO of a company (me). You will be given a product brand and you will need to create an original advertising campaign for it.
What to include in your strategy:
How does your product or service actually help the consumer?
Be as specific as possible. This answer guides your ads and media.
What are their strengths and weaknesses? Why is your product or service special compared to theirs? Why should consumers do business with you, and not them?
For your report:
-The image, feeling, slogan, etc. you will use
-This will be on video. It should be 60 seconds long. Explain why this ad successfully demonstrates what you want us to know about the product or service; that is, connect the images/slogans/key words/music in the commercial to your product or service.