認識東海國貿

Business English I

The objective of this course is to provide the business fundamentals to improve students’ listening, speaking, and reading abilities concerning international business subjects by having students analyze various aspects and concepts of management, international business theory, marketing, and business ethics.

Class Activities include vocabulary, group activities, negotiations, debates, analysis of market research data, reading assignments, group business projects, etc. in an effort to enhance the basis students need for higher-level communication.

Business English II

The objective of this course is to improve students’ listening, speaking, and writing abilities concerning international business subjects.

In this course, students are constantly challenged to interact actively in an English-speaking environment. They are not allowed passively to sit and listen to someone lecture in English. They must participate. Activities motivate them to listen, speak, ask questions, and answer questions just as they would in real-world situations. They are also required to enhance their public English-speaking abilities through oral exams and oral group reports. Further, to hone their writing abilities, they must write assignments about interviewing, résumé preparation, and cover letters. Finally, students are assigned challenging articles to read which correspond to the broad units we are studying (during the semesters, the topics are: 1) Customer Service, 2) Stock Market/Investing, 3) Marketing—Target Markets, and 4) Advertising Campaigns. After reading about these topics, students then put that information into practice in various activities.

「你怎麼看台積電未來十年的發展？」
「英特爾宣布IDM2.0策略，將在美國擴建兩座晶圓廠，你覺得這做法合理嗎？」
「王品的多品牌策略為什麼不靈光了？」

同學對於這類型的問題，是否常常覺得束手無策？

「國貿系的基礎課程學了兩年了，為什麼我還不知道該如何 “分析”一間企業呢？」
「為什麼我參加個案分析比賽的時候，會被評審說我缺乏系統性的分析觀點？」

同學是否在參加競賽活動、爭取實習機會的時候，覺得自己無法提出專業觀點而感到焦慮呢？

如果你有類似疑惑，建議同學可以選修管理專題個案研討。授課老師有豐富的個案教學經驗，同學在安排選課時，可以多多考慮這一門課程，相信大家都能有滿滿的收穫！