Professor, Li-Wei Wu

Published by THUIB at 2018-08-06

TEL：(04)2359-0121 #35325
E-mail：lwwu@thu.edu.tw
Position：Professor of Department of International Business, Tunghai University

Education

PhD in National Cheng Kung University, Department of Business Administration
Master in SUNY at Stony Brook
BA in National Cheng Kung University, Department of Business Administration

Academic

Associate Professor ,Tunghai University ,2011.08~2018.01
Assistant Professor ,Tunghai University ,2007.08~2011.07

Academic Specialty

Marketing

Courses Taught

Management Practices for Financial Services
Strategic Marketing and Case Study
International Business Management
Marketing and Innovation
Relationship Marketing

Research Publication

Peer reviewed Journal

Wu, Li-Wei, Wang, Chung-Yu and Rouyer, Ellen (2020), “The Opportunity and Challenge of Trust and Decision-making Uncertainty: Managing Co-production in Value Co-creation,” International Journal of Bank Marketing (SSCI)(Accepted).
Wu, Li-Wei (2018), “Every Story Has Two Sides: Co-Production in the Financial Service Industry,” International Journal of Business Administration and Management Research, 4(1), 6-11.
Wu, Li-Wei and Lin, Chen-Yu (2018), ” Innovation Benefited by Relationship Learning,” International Journal of Business and Economics, 17(1), 55-72 (Econlit) 。
Wang, Chung-Yu; Lee, Hsiao-Ching; Wu, Li-Wei and Liu, Chih-Chung (2017), ” Quality Dimensions in Online Communities Influence Purchase Intentions,” Management Decision, 55(9), 1984-1998 (SSCI).
Wu, Li-Wei (2017), ” The Bright Side and Dark Side of Co-production: A Dyadic Analysis,” Management Decision, 55(3), 614-631(SSCI).
Wang, Chung-Yu, Wu, Li-Wei, Lin, Chen-Yu, and Chen, Ruei-Jie (2017) ” Purchase Intention toward the Extended Brand: The Moderating Role of Brand Commitment,” Journal of Economics and Management , 13(1), 83-103 (Econlit).
Wu, Li-Wei (2016), “Co-production in Service-dominant Logic: Antecedents and Consequences,” NTU Management Review, 27(1), 1-34 (TSSCI).
Lin, Chen-Yu, Chen, Peng-Jui, Wu, Li-Wei, and Tseng, Ting-Hsiang (2015) ” Does the Endorser’s Nationality Matter? An Investigation on Young Taiwanese Consumers ’ Selecting Smartphone,” International Business Research, 8(11), 49-60 (Econlit, ABI).
Wang, Chung-Yu, Lee, Hsiao-Ching, and Wu, Li-Wei (2015), “Co-production and the Roles of Dependence and Service Importance,”Asia Pacific Management Review, 20(3), 148-155 (TSSCI)。
Wu, Li-Wei, Lii, Yuan-shuh, and Wang, Chung-Yu (2015), ” Managing Innovation through Co-production in Interfirm Partnering,” Journal of Business Research , 68(11), 2248-2253(SSCI)。
Wu, Li-Wei and Lin, Jwu-Rong (2013) ” Knowledge Sharing and Knowledge Effectiveness: Learning Orientation and Co-production in the Contingency Model of Tacit Knowledge,” Journal of Business and Industrial Marketing, 28(8), 672-686 (SSCI)。
Wu, Li-Wei (2012) “A Longitudinal Analysis of Trust and Customer Loyalty in Online Shopping: The Mediating Effects of Perceived Risk and Commitment, ” Journal of e-Business, 14(1), 161-186 (TSSCI, Ranking B).
Wu, Li-Wei and Wang, Chung-Yu (2012), “Satisfaction and Zone of Tolerance: The Moderating Roles of Elaboration and Loyalty Programs, ” Managing Service Quality, 22(1), 38-57 (SSCI, Ranking B).
Wang, Chung-Yu, and Wu, Li-Wei (2012), “Customer Loyalty and the Role of Relationship Length, ” Managing Service Quality, 22(1), 58-74 (SSCI, Ranking B).
Wang, Chung-Yu, and Wu, Li-Wei (2011), “Reference Effects on Revisit Intention: Involvement as a Moderator, ” Journal of Travel & Tourism Marketing, 28(8), 817-827 (SSCI, Ranking A).
Wu, Li-Wei (2011), “Satisfaction, Inertia, and Customer Loyalty in the Varying Levels of the Zone of Tolerance and Alternative Attractiveness, ” Journal of Services Marketing, 25(5), 310-322 (SSCI, Ranking B).
Wu, Li-Wei (2011), “Beyond Satisfaction: The Relative Importance of Locational Convenience, Interpersonal Relationships, and Commitment across Service Types, ” Managing Service Quality, 21(3), 240-263 (SSCI, Ranking C).
Wu, Li-Wei (2011), “Inertia: Spurious Loyalty or Action Loyalty? ” Asia Pacific Management Review, 16(1),31-50 (TSSCI, Ranking B).
“The Exploration of Perceived Value, Relationship Quality, and Loyalty Stage “(Ranking D)
The Effects of Satisfaction and Switching Barriers on Customer Retention and Cross-Buying: The Comparisons of Direct Effects and Moderating Effects)(TSSCI, Ranking B)
Liu, Tsung-Chi, Wang, Chung- Yu, and Wu, Li-Wei (2010), “Moderators of the Negativity Effect: Commitment, Identification, and Consumer Sensitivity to Corporate Social Performance, ” Psychology & Marketing, 27(1), 54-70 (SSCI, Ranking A).

Academic/Professional Meeting Proceedings

International Conference

Tang, Yun-Chia and Wu, Li-Wei (2018), ” Exploring Storytelling Elements in Marketing,” 2018 Global Marketing Conference at Tokyo, Tokyo, Japan.
Wu, Li-Wei, Tang, Yun-Chia, and Wu, Yang-Ting (2018), ” The Determinants of Co-production for Value Co-creation: Quadratic effects,” 2018 5th International Conference on Economics, Society and Management, Beijing, China.
Wu, Li-Wei (2018), “Every Story Has Two Sides: Co-production in the Financial Service Industry,” 10th International Research Conference on Science, Management and Engineering 2018, Dubai, UAE.
Wu, Li-Wei (2017), ” Enhancing Innovation Performance through Learning Alliances,” 2017 Global Fashion Management Conference, Vienna, Austria.
Chang, Yen-Chuch and Wu, Li-Wei (2017), “Generating Store Loyalty through Program Loyalty: Involvement and Switching Cost as the Moderators,” International Conference on Innovation and Management, Tokyo, Japan.
Chou, Yu and Wu, Li-Wei (2016), “Understanding Customer Loyalty in O2O Business Model of Shared Economy,” The 2016 International Conference on Internet Studies, Osaka, Japan.
Wu, Li-Wei, and Lin, Chen-Yu (2016), “Co-production in the Context of Consumer Marketing: A Dyadic Perspective,” The Academy of Marketing 2016 Conference, Newcastle, UK.
Wang, Chung-Yu and Wu, Li-Wei (2016), “Customer Participation in the Context of Financial Services: The role of Self- and Other Efficacy,” The Academy of Marketing 2016 Conference , Newcastle, UK.
Wu, Li-Wei, Lin, Chen-Yu, and Lin, Wei-Lin (2015), ” The Effects of Brand Familiarity, Perceived Risk, Perceived Value, and Brand Relationship on Private Brand Purchase Intention: The Moderating Role of the Endorser” The SIBR 2015 Osaka Conference, Osaka, Japan
Wang, Chung-Yu, Wu, Li-Wei (2015), “Quality Dimensions in Virtual Community,” 2015 International Symposium on Social Sciences and Management , Tokyo, Japan.
Wu, Li-Wei, Wang, Chung-Yu, and Wu, Ya-Ting (2014), “Alliance Outcomes: What Really Matters?” The 19th Asia-Pacific Decision Sciences Institute Conference, Yokohama, Japan.
Wu, Li-Wei, Wang, Chung-Yu, and Wu, Ya-Ting (2014), “Managing Innovation Performance: A Service-dominant Logic View, ” 2014 Global Marketing Conference at Singapore, Singapore.
Wu, Li-Wei and Wang, Chung-Yu (2013), “Social Capital and Innovation: The Role of Co-Production,” The 12th International DSI and the 18th Asia Pacific DSI conference, Bali, Indonesia.
Wang, Chung-Yu, Wu, Li-Wei, and Chen, Ruei-Jie (2013), “Purchase Intention toward the Extension and Parent Brand: The Role of Brand Commitment,” International Conference on Innovation and Management, Phnom Penh, Cambodia.
Wu, Li-Wei and Wang, Chung-Yu (2012), ` An Integration of Social Capital, Co-production, and Relational Benefits,` 2012 Global Marketing Conference at Seoul, Seoul, South Korea.
Wu, Li-Wei, Chu, Hai-Chen, and Wang, Chung-Yu (2012), `Customer Responses to Loyalty Programs,` 2012 International Conference on Business and Information, Sapporo, Japan.
Wu, Li-Wei and Wang, Chung-Yu (2011), `A Framework and Propositions for Managing the Co-production Process,` 2011 International Conference on Business and Information, Bangkok, Thailand.
Wu, Li-Wei and Lin, Jwu-Rong (2011), `Knowledge Sharing and Knowledge Transfer Effectiveness: Learning Orientation and Co-production in the Contingency Model of Tacit Knowledge, ` AIB 2011 Annual Meeting, Nagoya, Japan.
Wu, Li-Wei and Wang, Chung-Yu (2011), `An Empirical Study of Airline Customer Behavior, ` AIB 2011 Annual Meeting, Nagoya, Japan.
Wang, Chung-Yu and Wu, Li-Wei (2011), `Co-production and the Role of Dependence and Service Importance,` AIB 2011 Annual Meeting, Nagoya, Japan.
Wu, Li-Wei (2010), ` Why Customers Stay: The Effects of Moderating Factors,` 2010 Global Marketing Conference at Tokyo, Tokyo, Japan.

Local Conference

陳禹彤、吳立偉 (2018)，「服務場景對顧客滿意度之影響‐以台灣地區星巴克為例」，2018兩岸永續經營創新、變革與挑戰國際學術研討會，東海大學，台灣台中。
石梵生、吳立偉 (2018)，「金融服務業中顧客參與及顧客滿意度之研究：前置因素及角色辨別與知覺利益之干擾效果」，2018兩岸永續經營創新、變革與挑戰國際學術研討會，東海大學，台灣台中。
陳宛廷、吳立偉 (2017)，「使用智慧型手機之品牌忠誠度研究-以蘋果iPhone為例」，2017兩岸永續經營創新、變革與挑戰國際學術研討會，東海大學，台灣台中。
葛祐成、吳立偉 (2017)，「iPhone手機對於品牌共鳴之研究」，2017兩岸永續經營創新、變革與挑戰國際學術研討會，東海大學，台灣台中。
黃國欣、吳立偉 (2017)，「網路持續使用行為意圖之影響-以Facebook社團專頁為例」，2017兩岸永續經營創新、變革與挑戰國際學術研討會，東海大學，台灣台中。
張雁捷、吳立偉 (2016)，「The Effect of Program Loyalty on Store Loyalty：The Moderating Effects of Involvement and Switching Cost」，2016兩岸永續經營創新、變革與挑戰國際學術研討會，東海大學，台灣台中。
周瑜、吳立偉 (2016)，「Shared Economy: A Uber Case Study」，2016兩岸永續經營創新、變革與挑戰國際學術研討會，東海大學，台灣台中。
吳宜君、吳立偉 (2016)，「從共同生產觀察顧客與企業的投資方案」，2016兩岸永續經營創新、變革與挑戰國際學術研討會，東海大學，台灣台中。
林于程、吳立偉(2015)，「探討消費者對零售商店自有品牌購買意願之影響 —以來源國形象與產品類別為干擾變數」，2015第十六屆管理學域國際學術研討會，朝陽科技大學，台灣台中。
吳立偉、蕭于瑄(2015)，「探討部落格信任與態度之前置因素對購買意願的影響」，2015 創新管理暨健康學術研討會，亞東技術學院，台灣台北。
許郡玶、吳立偉(2015)，「探討消費者流行導向、物質主義對衝動性購買之影響：以自我控制、信用卡使用、性別為干擾變數」，2015兩岸永續經營創新、變革與挑戰國際學術研討會，東海大學，台灣台中。
余亭軒、吳立偉(2015)，「等待發生時點對知覺等待時間與等候品質之影響：個人時間風格與等待類型干擾效果探討」，2015兩岸永續經營創新、變革與挑戰國際學術研討會，東海大學，台灣台中。
江欣茹、吳立偉(2014)，「影響社群網站持續使用意圖因素之研究」，2014國際經營創新、變革與挑戰學術研討會，東海大學，台灣台中。
林維峰、吳立偉(2014)，「探討連鎖加盟總部之專屬性資產、鑲嵌、非功能性衝突與投機行為對加盟業者續約意願之影響」，2014國際經營創新、變革與挑戰學術研討會，東海大學，台灣台中。
林洧廷、吳立偉(2014)，「品牌來源國與知覺價格對消費者產品評價與購買意願之影響-製造來源國與購買情境干擾效果探討」，2014國際經營創新、變革與挑戰學術研討會，東海大學，台灣台中。
吳立偉、李雅琳(2012)，「虛擬社群特性與網站品質對共同生產、黏性與口碑傳播之影響：以信任為中介變數」，第四屆財經商管論文研討會，東海大學，台灣台中。
吳立偉、林于庭(2012)，「不同搭售訂價對品牌延伸接受度之影響效果：母品牌形象與類別契合度之干擾效果」，第四屆財經商管論文研討會，東海大學，台灣台中。
吳立偉、林怡君 (2011)，「消費者特質對商店品牌滿意度與再購意願之影響－以產品涉入為干擾變數」，第三屆財經商管論文研討會，東海大學，台灣台中。
李奕霖、吳立偉、林灼榮 (2010)，「網路特性與聯合生產影響虛擬社群網站之研究：社會網絡之干擾效果」，【第二屆財經商管】、【跨國經營管理】暨【軍品釋商】學術與實務研討會，東海大學，台灣台中。
Wu, Li-Wei and Lin, Jwu-Rong (2010), `Knowledge Sharing, Relationship Learning, and Co-production: A Contingency Model of Knowledge Stickiness and Inter-organizational Similarity,`【第二屆財經商管】、【跨國經營管理】暨【軍品釋商】學術與實務研討會, 東海大學,台灣台中。

NSC Projects

Loyalty programs, co-production, and customer loyalty: A cross-industry study)
The Exploration of Satisfaction, Inertia and Customer Loyalty: Contingent Models and Cross-Service Types Analysis)

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