- TEL：(04)2359-0121#35317
- E-mail：weitingchen@thu.edu.tw
- Position：Assistant Professor, Department of International Business, Tunghai University
Education
Ph.D. in International Business, National Taiwan University
M.Sc. in Marketing, Durham University Business School
Experience
Co-founder, Marketing and Art Director, “早午森森 Forest Brunch” (a brunch & lifestyle brand)
Freelance Marketer & Copywriter | Lecturer | Author | Columnist
Former Marketing Specialist and Customer Value Manager, 104 Job Bank
Expertise
Marketing Management
Consumer Behavior
Social Media Marketing
Self-Identity and Branding
Research Interests
My academic research centers on self-identity formation across various contexts, with additional interests in social media marketing, social marketing, and the branding of creators and opinion leaders.
Courses Taught
Business Management
International Business Management
Marketing Strategy
Research Methods in Business
Publications
Journal Articles
- Chen, W.-T., & Hsieh, M.-H. (2024). Keep the Influencers! Exploring How Sacrifice Enhances “Creator Self-Identity” and Providing Practical Recommendations by the Marketing Mix: An Exploratory Study. Sage Open, 14(4).
- Chen, W., & Hsieh, M. (2023). Environmental Self-Identity, Self-Efficacy, and the Emergence of Green Opinion Leaders: An Exploratory Study. Heliyon, 9(6).
Published Books
- 《不只找工作, 幫你找到好工作》,書泉出版社, 2018年09月
- 《野放上班族：斜槓自由工作者爽玩職涯》, 聯合線上出版社, 2020年06月