唐運佳 教授

學歷：

國立清華大學科技管理研究所 博士

經歷：

東海大學 國際經營與貿易學系 教授
東海大學 國際經營與貿易學系 副教授
東海大學 國際經營與貿易學系 助理教授
國立清華大學科技管理研究所 博士後研究員
國立清華大學科技管理研究所 兼任講師

專長：

科技行銷
服務行銷
行動社群口碑行銷

講授科目：

大學部:

行銷管理、國際行銷、國際企業管理、科技行銷(英語授課)、科技管理(英語授課)、服務創新與設計思維(英語授課)、服務管理(英語授課；國際學院專班)、國際服務貿易(英語授課；國際學院專班)

研究所:

企業研究方法、管理個案研討與實戰(EMBA)、行銷與品牌管理(EMBA)、全球產業競爭策略專題(EMBA)、科技行銷(英語授課)、科技與營運管理(英語授課；GMBA)、策略與組織管理(英語授課；GMBA)

榮譽：

1. 中華民國斐陶斐榮譽學會 榮譽會員 (2008 & 2016)
2. 明碁材料 第一屆研究獎學金 (2014)
3. 財團法人中華扶輪教育基金會 教育獎學金 (2016)
4. 國立清華大學 國際訪問獎 (2015)
5. 科技部 大專院校(東海大學)延攬特殊優秀人才獎勵 (2017-2020)
6. 東海大學 校級優良導師 (2019)
7. 東海大學 教學優良獎 (2020)
8. 國科會 大專院校研究獎勵 (2023-2025)

論文著述：

期刊論文

1. Wu, L. W., Wang, C. Y., & Tang, Y. C. (2024). Do Commitment and Asset Specificity Serve as the Double-edged Sword to Assist Co-production in Enhancing Value Co-creation? A Dyadic Approach in Taiwan. Asia Pacific Journal of Marketing and Logistics. (Accepted) (SSCI)
2. Ooi, K. B., Koohang, A., Cheng-Xi Aw, E., Cham, T. H., Cobanoglu, C., Dennis, C., Dwivedi, Y. K., Hew, J. J., Kelly, H. L., Hughes, L., Lin, C. Y., Mishra, A., Phau, I., Raman, R., Sigala, M., Tang, Y. C., Wong, L. W., & Tan, G. W. H. (2024). Unveiling the Potential of Generative Artificial Intelligence: A Multidimensional Journey into the Future (Opinion Paper), Industrial Management & Data Systems. (Accepted) (SSCI)
3. Ooi, K. B., Cham, T. H., Tan, G. W. H., Al-Emran, M., & Tang, Y. C. (2024). The Dark Side of FinTech: Unintended Consequences and Ethical Consideration of FinTech Adoption (Editorial Paper), International Journal of Bank Marketing, 42(1), 1-6.(SSCI)
4. Hsieh, J. K., Kumar, S., Tang, Y. C., & Huang, G. Z. (2023) Investigating the Relationships between Influencers and Their Followers: Moderator of Human Brand of Influencer (HBI) Phase, Electronic Commerce Research and Application, 58, 101252. (SSCI)
5. Yin, C. C., Tang, Y. C., Chiu, H. C., Hsieh, Y. C., & Lai, Y. T. (2023) Telling an Authentic Story Aligning with Your Product Type and Price, Journal of Business Research, 161, 113799. (SSCI)
6. Loh, X. M, Lee, V. H., Leong, L. Y., Aw, C. X., Cham, T. H., Tang, Y. C., & Hew, J. J. (2023). Understanding Consumers’ Resistance to Pay with Cryptocurrency in the Sharing Economy: A Hybrid SEM-fsQCA Approach, Journal of Business Research, 159, 113726. (SSCI)
7. Wu, L. W & Tang, Y. C. (2022). Mobile Payment in Omnichannel Retailing: Dynamics between Trust and Loyalty Transfer Processes, Internet Research, 32(6), 1783-1805. (SSCI)
8. Yin, C. C., Tang, Y. C., Hsieh, Y. C., Chiu, H. C., & Jhu, S. J. (2022). Find Me Here: Share Store Information through Check-in, Journal of Research in Interactive Marketing, 16(2), 259-276. (SSCI)
9. Wu, L. W., Tang, Y. C., & Wang, C. Y. (2021). Managing Multichannel Integration, Designing Perceived Affordances, and Developing Customer Relationship in the Online and Offline Retailing. NTU Management Review, 31(3), 159-199. (Taiwan SSCI)
10. Chang, K. H., Tang, Y. C., & Lin, Y. S. (2021). On the Way to A Personal Brand: Exploring the Influence of the Insurance Salesperson’s Image Management on Customer Orientation Behaviors. Journal of Management and Systems, 28(3), 341-373. (Taiwan SSCI)
11. Liu, C. H., Chiu, H. C., & Tang, Y. C. (2020). Marketing Changes under the Emergence of Internet of Things- The Perspective of Dynamic Capabilities. Industry and Management Forum, 22(1), 30-54. (Taiwan SSCI)
12. Liu, C. H., Tang, Y. C., Lin, G. B., & Hsieh, Y. C. (2020). In Mobile Search, the More You See, the More You Love ? How Consumer Knowledge and Screen Sizes Affect Branding Effect?. Sun Yat-Sen Management Review, 28(3), 379-418. (Taiwan SSCI)
13. Hsieh, Y. C., Chiu, H. C., Tang, Y. C., & Lee, M. (2018). Do Colors Change Realities in Online Shopping?. Journal of Interactive Marketing, 41, 14-27. (SSCI)
14. Hsieh, Y. C., Chiu, H. C., Tang, Y. C., & Liu, C. H. (2018). Understanding the Influences of Story Elements in Service Businesses. Service Business, 12, 601-619. (SSCI)
15. Hsieh, Y. C., Chiu, H. C., Tang, Y. C., & Lin, W. Y. (2018). Does Raising Value Co-creation Increase All Customers’ Happiness?. Journal of Business Ethics, 152(4), 1053-1067. (SSCI)
16. Tang, Y. C., Hsieh, Y. C., & Chiu, H. C. (2017). Purchase Decision: Does too Much Choice Leave Us Unhappy?. European Journal of Marketing, 51(7/8), 1248-1265. (SSCI)

研討會論文

1. Tang, Y. C, P. T. Tseng, and T. B. Kim (2024) The New Era of Social Media Marketing. ICCAM. Bangkok, Thailand.
2. Tang, Y. C. and C. C. Yin (2023) Investigating the Moderating Role of Personality Traits in Authentic Ads. AMA Summer Academic Conference. San Francisco, USA.
3. Tang, Y. C. and L. W. Wu (2018) Exploring Storytelling Elements in Marketing. Global Marketing Conference. Tokyo, Japan.
4. Wu. L. W., Y. C. Tang, and Y. T. Wu (2018) The Determinants of Co-production for Value Co-creation: Quadratic effects. International Conference on Economics, Society and Management. Beijing, China.
5. Wu. C. Y., K. I. Lee, Y. C. Tang, and C. Y. Chen (2018) A KANO Model Analysis on Food Service Management Factors. Annual Conference on New Marketing Under IoT Era. Kinmen, R.O.C.
6. Chiu, H. C. and Y. C. Tang（2017）App Aesthetics and User Brand Experience. The European Conference on Social Sciences. Brighton, UK.
7. Chiu, H. C. and Y. C. Tang（2017）Creating Buzz in Social Network Media. Global Business Research Symposium. Los Angeles, USA.
8. Chiu, H. C. and Y. C. Tang（2016）Business Stories in Services. Global Business Research Symposium. Los Angeles, USA.
9. Tang, Y. C. and H. C. Chiu (2015) How to Affect Brand Attitude with Authenticity in Advertising. International Conference on Marketing Management. Tokyo, Japan.
10. Tang, Y. C., H. C. Chiu, and Y. T. Lai (2015) Exploring the Authentic Elements in Story. International Conference of Pacific Rim Management. Los Angeles, USA.

專書

1. 丘宏昌、謝依靜、唐運佳，服務行銷與管理（第三版），雙葉，台北，民106。

教學個案與其他

1. 「該不該成立物聯網知識平台？」，哈佛商業評論中文版，2019年7月號。
2. 「設計最佳品牌故事五大要點」，哈佛商業評論中文版，2019年5月，頁81-87。